In direct contrast to the “you’re too fat, you’re too lazy, you’re too ignorant” memes we’ve grown accustomed to hearing, we expose the ways that the American consumer has been victimized, exploited, and maligned in the global obesity epidemic.
It explains how our food choices are being made for us, not by us, and throws the spotlight on the critical food battles that consumers absolutely must win if we and our children are to have long, healthy lives.
We pull back the curtain on the nutritional misinformation that continues to be disseminated to the public in spite of scientific support. We offer specific and immediate help for families in reading between the lines of food labeling, in understanding food dangers, and eating as safely as possible while, together, we bring about change.
What we found in the research is going to change conventional wisdom.
Dr. Brent Baldasare
We Americans seem to be in trouble.
Three-fifths of us are overweight, including a third of our children, the first generation predicted to have a shorter lifespan than their parents. Rates of diabetes and the host of obesity-related diseases have exploded, but so have allergies, reproductive disorders, gastrointestinal disorders, and many types of cancers.
We’re told, often enough, that as a society we Americans just don’t get enough exercise. Apparently we’re intellectually lazy, too, and considered pretty ignorant about sound nutrition and how to make the best food choices.
There are people who believe that our national character explains a lot about why we lead the world in developing the so-called diseases of civilization. What it doesn’t explain is why the rest of the world gets fat, and sick, too, when we export our diet. Could there be something wrong with the picture of the lazy, slothful American.
Could it be something we ate?
Could it be corn, for example? Overproduced, genetically modified, government subsidized corn?
Might it be one, or many, of the 50,000 untested chemical additives added to our food supply?
Could it be pesticides on our produce?
Hormones in our milk and meat?
Might the antibiotics used to make our food animals fat be making us fat, too?
Are we really choosing to be fat, and sick? Or are the handful of corporations running our industrialized food system choosing for us?
Is it possible to restore food democracy and reclaim real food choice?
American consumers are in trouble. But we’re not powerless. Not if we get smarter, get together, and get busy.
Maybe its time to fight back!
The starting point for making intelligent decisions must always begin
with good information. Yet, as more and more of us are discovering,
good information surrounding food is not so easy to come by.
Much of the information that we need to make the healthiest, and
safest, choices is obscured or deliberately kept from us by those
who profit from our lack of awareness.
Nutrition science is too often co-opted by corporate bankrolled
academics whose “research” invariably benefits the products
and practices of Big Food.
Our own government is complicit in allowing food industry lobbyists
to manipulate and control the discourse on food policy. That puts
a lot of responsibility on the consumer.
We’re going to have to learn to separate the science from
the spin. We’re going to have to empower ourselves with the
knowledge we need to know why, and where, our broken food
system needs mending.
The 8 Battles
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” This really opened my eyes. I was diagnosed with metabolic syndrome and diabetes. I was prescribed medication and told to learn to live with it. Since attending one of the online workshops my eyes are wide open and I’m seeing I can really reverse this with my diet. My doctor is excited for me and is already seeing a difference. I had no idea that some of the food I thought was healthy is some of the worst for me. - Tom Macky, Orlando FL
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“I really liked this, I had no idea where to start. This helped me get started with figuring out an easy way to know how to find good food verse gmo and toxic foods. I was always unsure of how to shop or what I was buying, until now!”
– Sarah Wilkins, Lake Mary, FL
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